Question

Venus Inc., a producer of high-end computer software, provides merchandising aids to its distributors in the form of interactive videos on the application of the software. It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products. It aims to accelerate the sales of its newly launched product through these measures. In this scenario, Venus Inc. is employing a ________.

Answer 1

Answer: push marketing strategy

Explanation:

A Push Marketing Strategy can sometimes be referred to as the push promotional strategy, and this occurs when businesses take their products to the customers.

In this strategy, different marketing techniques are used by the company to push their products to the consumers. This can be seen in the question given as Venus Inc. is utilizing different methods in order to accelerate the sale of its new product.