Question

Envision a multinational enterprise (MNE) making decisions about its internationalization strategy. The more such company's products have HIGH local responsiveness pressures, the MORE such company would TEND to _______ : Group of answer choices serve international markets from locations as close as possible to local consumers and preferences lower the costs of value creation decrease product and SKU variation to increase scale serve domestic and international markets from a single (or from very few) production facilities

Answer 1

Answer: serve international markets from locations as close as possible to local consumers and preferences

Explanation:

High local responsiveness pressures means that some or most of the countries that the MNE is involved in has tastes and preferences that differ from each other. There is therefore a need to customize products to suit these preferences.

This is why the MNE would have to serve its international markets from locations that are as close as possible to local consumers so that they may be able to customize their products as required for that specific market.