Consumer behaviour of poor class of pakistan

Business

1 answer:

Sedaia [141]3 years ago

3 0

Answer:

The poor class consumer usually buys products of basic necessity in frequency, but in limited and small quantities. It is not common for excessive purchases to be made and for products that are not essential for survival. In addition, this consumer can buy lower quality products that have lower prices, or products on sale or with low price offers. The frequency of shopping is also low and they tend to buy in more popular places for the low-income population.

Explanation:

Consumer behavior is the term used to determine the quantity, the reason, the places and the type of product that the consumer buys. This behavior can be analyzed psychologically, socially, economically and anthropologically.

Regarding poor consumption, it is common for the amount of money to be very limited, causing this consumer to buy only the essential products, even so the quantities are low and the quality is also low because that is what fits in the budget.

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