Question

thew recently purchased a new laptop for $1,500. He subsequently saw an advertisement for what appeared to be a similar model being sold for only $1,350. In order to resolve his ________, Matt decided that the cheaper model must not have as many attractive features as

Answer 1

Answer:

The answer is post-purchase dissonance

Explanation:

Post-purchase dissonance is a situation in which a customer's perception is disturbed after buying a product or service. This results in the customer either regretting buying the product or considering returning the product.

One of the major reasons behind Post Purchase Dissonance is the external pressure on the customer while purchasing the product or service