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yarga [219]
3 years ago
13

New smoke wants to market its cigarettes to young adults, so it decides to create an ad using an attractive celebrity couple. by

using well-known, high-status people to influence its audience and deliver its message, the company is using the ________ route of persuasion to increase cigarette sales.
Business
1 answer:
Arada [10]3 years ago
6 0

The company is using the peripheral route

You might be interested in
Which characteristics describe customers who are more likely to have high assets and medium-low debt?
Zielflug [23.3K]

Customers with credit cards with no balance are more likely to have high assets and medium-low debt.

<h3>What do you mean by Credit card?</h3>

A credit card is a small rectangular or metal piece of paper issued by a bank or financial services company, which allows cardholders to borrow money to pay for goods and services from merchants who accept cards to pay.

Customers who are more likely to have medium and low credit often use credit cards, but do not leave a balance. They also have a savings account and a retirement account.

Thus, Customers with have credit cards with no balance are more likely to have high assets and medium-low debt.

To learn more about credit card refer:

brainly.com/question/11199005

#SPJ2

7 0
2 years ago
The following December 31, 2021, fiscal year-end account balance information is available for the Stonebridge Corporation:
Gnoma [55]

Answer and Explanation:

The calculations are given below:

1. Total current assets

we know that

Current ratio = Current assets ÷ current liabilities

where,

Current liabilities  is

= Accounts payable + Accrued interest + Salaries payable

= $47,000 + $1,000 + $19,000

= $67,000

And,

Current ratio = 1.6:1

So,

Total current assets is

= 1.6 × $67,000

= $107,200

b.  Short term investment is

Short term investment = Total current assets - Cash and cash equivalents - Accounts receivables - Inventories

= $107,200 - ($5,800 + $28,000 + $68,000)

= $5,400

c. Now retained earning is

Total assets

= Total current assets + Property, plant and equipment

= $107,200 + $160,000

= $267,200

 Total liabilities is

= Current liabilities + Notes payable

= $67,000 + $38,000

= $105,000

Now Retained earnings is

= Total assets - Total liabilities  - Paid in capital

= $267,200 - $105,000 - $140,000

= $22,200

4 0
2 years ago
Sandhill Warehouse distributes hardback books to retail stores and extends credit terms of 2/10, n/30 to all of its customers. D
Artyom0805 [142]

Answer:

Sandhill Warehouse

Journal Entries:

June 1:

Debit Inventory Account $2,575

Credit Accounts Payable (Catlin Publishers)

To record purchase on account, terms 2/10, n/30.

June 3:

Debit Accounts Receivable (Garfunkel Bookstore) $1,300

Credit Sales $1,300

To record sales of books on account.

Debit Cost of Goods Sold $900

Credit Inventory Account $900

To record cost of books sold.

June 6:

Debit Accounts Payable (Catlin Publishers) $75

Credit Inventory Account $75

To record credit for books returned.

June 9:

Debit Accounts Payable (Catlin Publishers) $2,500

Credit Cash Discount $50

Credit Cash Account $2,450

To record payment on account.

June 15:

Debit Cash Account $1,300

Credit Accounts Receivable (Garfunkel Bookstore) $1,300

To record cash receipt on account.

June 17:

Debit Accounts Receivable (Bell Tower) $1,150

Credit Sales Account $1,150

To record books sold on account.

Debit Cost of Goods Sold $750

Credit Inventory Account $750

To record cost of books sold.

June 20:

Debit Inventory Account $900

Credit Accounts Payable (Priceless Book Publishers) $900

To record purchase on account, terms 3/15, n/30.

June 24:

Debit Cash Account $1,127

Debit Cash Discount $23

Credit Accounts Receivable (Bell Tower) $ 1,150

To record cash receipt on account.

June 26:

Debit Accounts Payable (Priceless Book Publishers) $900

Credit Cash Discount $27

Credit Cash Account $873

To record payment on account.

June 28:

Debit Accounts Receivable (General Bookstore) $1,900

Credit Sales $1,900

To record sale of books on account.

Debit Cost of Goods Sold $970

Credit Inventory Account $970

To record cost of books sold.

June 30:

Debit Sales (Returns) $130

Credit Accounts Receivable (General Bookstore) $130

To record Sales credit

Debit Inventory Account $90

Credit Cost of Goods Sold $90

To record cost of returned books.

Explanation:

1. Purchase of books on account increases inventory and Accounts Payable.

2. Sale of books on account increases Sales and Accounts Receivable.  It also reduces the Inventory Account and increases the Cost of Sales.

3. Return on Purchases reverses the entries made when goods were purchased.

4. Since Garfunkel Bookstore paid after 10 days, it could not enjoy the 2% cash discount on offer.

5. Bell Tower paid within 10 days and enjoyed the 2% cash discount.

6. Priceless Book Publishers was paid within 15 days, so the 3% cash discount applies.

7. Return on Sales reverses the entries during sales.  |t reduces Sales by a contra account called Sales Returns and the Accounts Receivable.  The inventory account is increased and the Cost of Sales is reduced.

8.  Journal entries record the daily transactions of a business as they occur.  From the general journal, postings are made to the Ledger.

5 0
3 years ago
Sheridan Company signed a long-term non cancellable purchase commitment with a major supplier to purchase raw materials in 2021
stepan [7]

Answer:

Unrealized holding loss - Income (purchase commitments) $ 52,900 Dr

Estimated liability on purchase commitments ( $ 1,001,800 - $ 948,900 ) $ 52,900 Cr

Explanation:

Unrealized holding loss - Income (purchase commitments) $ 52,900 Dr

Estimated liability on purchase commitments ( $ 1,001,800 - $ 948,900 ) $ 52,900 Cr

6 0
2 years ago
Imagine you are experiencing a major conflict in your place of work. The team with which you are working at the time has split i
CaHeK987 [17]

Answer:

Compromising and collaborating are the strategies that should be used.

Explanation:

Collaboration can be understood as the procedure of two and more individuals entities, or organisations cooperating to complete a task or achieve an objective.  

Cooperation and collaboration are two terms that are often used interchangeably. Most collaborations necessitate leadership, albeit it might take the character of social governance within a decentralized and democratic organisation.

To compromise would be to reach an agreement between two or more parties in which each party relinquishes a portion of its claim. Compromise is the idea of reaching an arrangement through negotiation in a disagreement.

4 0
3 years ago
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