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yarga [219]
3 years ago
13

New smoke wants to market its cigarettes to young adults, so it decides to create an ad using an attractive celebrity couple. by

using well-known, high-status people to influence its audience and deliver its message, the company is using the ________ route of persuasion to increase cigarette sales.
Business
1 answer:
Arada [10]3 years ago
6 0

The company is using the peripheral route

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Therefore, when Almer Group announced its decision to merge with Dover Global Solutions, it is an example of firm merger.

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