Answer:
1. Why is it important for a restaurant to identify a specific target market?
- Restaurants operate on a monopolistically competitive market, that means that a lot suppliers offer differentiated products to a lot of consumers. Therefore, it is important to identify your target market in order to know who you are going to cater in your menus, and marketing activities.
2. How has the Internet made restaurant marketing cheaper and more convenient?
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Before restaurants used to print fliers and advertise on newspapers or other mass media outlets which is really expensive. Now with the internet, marketing activities (e.g. emails) are much cheaper and faster to carry out.
3. Why are specials and promotions such effective marketing tools in today's economy?
- Competition has increased a lot in the past in every single industry, including restaurants, since people worry more about how they spend there money and more information is available about the different prices of restaurant menus.
4. Explain the difference between primary market research and secondary market research.
- Primary market data is information a company obtains by itself through some type of research study, e.g. surveys, focus groups, etc. While secondary data is information obtained by other sources, e.g. census, world atlas, etc.
5. Explain why a public relations campaign is necessary.
- Public relations campaigns are necessary in order to keep a positive and high reputation, so that the restaurant gets positive press. Bad things go viral instantly now, and it is really hard to deal with them.
Answer:
<u>Social consequence entrepreneurship</u><u> </u>
Explanation:
A social consequence entrepreneurship refers to a kind of business which aims at profit making at the same time driven by the motive of creating a positive social impact.
These refer to those ventures created with an object of tackling and overcoming social issues and at the same time create a positive social change.
These could be both profit making or not for profit organizations, though the majority of them belong to the latter category.
In the given case, Sword and Plough hire army veterans to create products and donates ten percent of the profits it earns to veteran organizations. Thus, the company aims at making profits and at the same time serve and benefit a particular segment of customers. Thus, this is an example of Social consequence entrepreneurship.
Answer: $4,642.37
The price of the bond is $4,642.37
Explanation:
Using the price of bond formula :
C × 1 - (1+r) *-n / r. + F / (1+r)*n
C = coupon rate = 2.9% of 10,000
= $290
n = 24years...... years to maturity
F = $10,000...... Face value/par value
r = yield to maturity = 3.4% = 0.034
Price of bond =
290 × 1–(1+0.034)*-24 /0.034
+ 10,000 / (1.034)*24
290× 1 - (1.034)*-24 / 0.034
+ 10,000 / (1.034)*24
290 × (1 - 0.448236347)
+ 4,482.36347
160.011459 + 4,482.36347
Price = $4,642.37 as the price of bond.
Answer:
the government-expenditure multiplier _Is larger than_ the tax multiplier.
Is larger than
Explanation:
Keynesian Cross Model otherwise known as expenditure-output model is used to determine the point where total or aggregate expenditures in the economy are intercept the amount of output produced, i.e equilibrium level of real GDP. In economy, if MPC >0, the government-expenditure multiplier is larger than the tax multiplier.
Answer:
D) All of the above
- a. So they won't take research results at face value
- b. So they will know how to ask the right questions about the research
- c. So they can determine the validity of the results
Explanation:
Marketing research is defined as the process of collecting, analyzing and interpreting information that can be used to develop, implement and monitor a company's marketing plan.
Imagine if a manager received a study, he/she cannot take for granted that the study was well developed, carried out and the results were interpreted correctly. The manager must know how to evaluate if the parameters of a research are correct or if the results are valid or not.