Answer: 4. a consumer electronics company popular among price-conscious customers.
Explanation: Companies who thread a cost-leadership strategy or path could be said to be 'price-centric', that is gives price huge cognizance and will strive to be a market or industry leader when it comes to giving best and most affordable prices on products.
Thus, since Airbase follows a cost leadership strategy and also popular among consumers for its affordable devices, it should also weigh or compare it's strategy to other consumer electronics company which is popular among consumers which gives cognizance to price of products they purchase.
Answer:
the marketing manager or director
Explanation:
The marketing manager or director (depends on the organizational layout) is the individual responsible for leading the marketing department or unit of the company. He or she is the one in charge of overseeing and controlling new and existing marketing strategies and campaigns.
Answer:
process that seeks to improve the performance of primary and support processes.
Explanation:
Development process is defined as a seeks improvement of primary and support activities by using strategy, organisation, marketing, conceptualisation, plan creation, evaluation, and commercialisation of a product or process.
Development process is used by firma to convert viable ideas to profitable products.
Innovative ideas are generated by the companie's team, and through critical evaluation the best and most commercially viable option is chosen for further product development.
This is a cycle that is continous and gives the innovative company a competitive edge.
Answer:
B. Theory Y
Explanation:
According to theory Y assumptions, employees are self-motivated and ambitious. They can exercise greater control and are willing to accept new responsibilities. Theory Y supposes that employees love to work, and that they find motivation in the completed jobs.
Managers who subscribe to theory Y believe that employees are intelligent, innovate and creative people whose input can help solve organizational problems. Theory Y suggests that if employees are given more freedom in the workplace, they are likely to perform their best, which increases productivity in the workplace.
Theory Y managers hold optimistic and positive views on their employees. They encourage a collaborative approach to management, where there is a greater relationship between managers and their subordinates.
