<u>The statements that describe producer roles are the following:</u>
- You want to charge a price that earns profits.
- You want to charge a price that covers variable costs.
- You want to have a large market share.
Producers manufacture and sell goods and services in the product markets aiming to earn a profit from this economic activity.
Therefore, in order to earn profits, the price charged for their products has to contain a profit margin, which is the difference between the amount charged for the product and the total cost beared during its production process.
<u>The price established has to cover at least the variable costs and, afterwards, each unit sold will be contributing toward covering the fixed costs and the generation of profits. </u>
The market share is the % of an industry that is controlled by a firm or group of firms. <u>The larger the market share, the more consumers (higher fraction of the demand) that the firm is serving.</u> Hence the amount of sales will be larger and also the total profit earned.