Purpose: The purpose of this assignment is to give you the chance to demonstrate the extent to which you have the ability to und
erstand Ethics Principles and Ethical Decision Making as they apply in various marketing situations. C Evaluation Criteria: Your ability to understand Ethics principles and Ethical decision making will be evaluated based on the following criteria. V li 1. 2. 3. 4. Evaluation Criteria Identify and evaluate ethical issues and concerns. Understand the effect of business ethics on various stakeholders and the society. Be able to resolve with ethical considerations. Suggest policies and measures to incorporated in to the decision making process to avoid similar situations. Total Score points 10 10 10 888-8 10 40 By providing yo automated tex messaging rate The Assigament: Read the short case and then answer all the questions. My Tex Mr. Smith owns a chocolate candy company that manufactures the Choco Nut Big Bar TM, which he sells for $2.00. The chocolate bar measures 6 inches long by 3 inches wide and inch thick It is sold with the bar wrapped in foil placed in a sealed brown cardboard box with the name printed in white. Currently, Mr. Smith is losing money because the cost of chocolate and nuts has increased beyond his budget. Instant acc textbooks + Instead of cutting back on the quality of the ingredients, Mr. Smith is planning to cut the size of the bar to 5 inches long by 2 % inches wide and keep the bar " thick. He will keep the same $2.00 price per bar. He hopes that no one will notice the change in the size of the bar if he alters the outside packaging to a cheaper brown colored paper wrap with the Choco Nut Big Bar TM Dame in white on the label. Mr. Smith will advertise the new package saying - "It's The Same ChocoNut Big Ba, - now in a new paper wrapper". Add a textbod In providing your answers on the next pages please consider the AMA Code of Commy
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