Question

By the time you reach the restaurant, you are no longer feeling hungry because the billboard made you realize how out of shape you have become. As you try to figure out the best light beer to buy from the list, you remember that one advertises with the slogan, “The Ultimate Light Beer Experience,” and decide to give it a try. This slogan can be termed as “puffery.” Why?

Answer 1

Answer:

Some advertisement use exaggerated and false praise in order to increase their sales.

Explanation:

In the above situation this advertisement is using the Slogan which is termed as puffery because there is no such thing as light beer all kinds of beer has same amount of sugar and calories.

The advertisement is a false praise of serving a light beer which will help you feel light and won't grow the beer tummy. Therefore, this is a correct example of Puffery slogans.