From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
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Answer:
The correct answer is c) Increasing government spending in order to increase aggregate demand
Explanation:
Fiscal policy is based on the ideas of the economist Jhon Keynes, who says that governments could stabilize the business cycle and regulate economic output by adjusting spending and tax policies.
There are two common types of Fiscal policy: "Expansionary policies and Contractionary policies".
For this problem is necessary an Expansionary policy
<u>Spending</u>: The government may generate economic expansion through increases in spending. The government could increase employment, pushing up demand and growth.
<u>Taxes</u>: When people pay lower taxes, they have more money to spend or invest, which traduce into a higher demand
Answer:
Option B is the correct answer,a credit to salaries payable for $10,350
Explanation:
First of all,the net payment of salaries of Arcon Company equal the gross salaries expenses of $14,000 minus the deductions except the federal unemployment tax of $210
Net pay=$14,000-$1,050-$2,600=$10,350
In to record the salaries,the salaries expense account would be debited with $14,000 while the social security and medical taxes payable and federal income taxes payable account are credited with $1,050 and $2,600 respectively.
The net pay of $10,350 is credited to salaries payable in expectation of actual payment
Answer:
d. Market clearing price will fall, and equilibrium quantity will fall.
Explanation:
Inferior goods are those goods which do not behave normally to market.
As with increase in consumer spending capacity, their demand decreases.
Accordingly with decrease in demand , the prices will fall.
Thus, either Statement b is correct or statement d.
Since demand and price both tend to fall, the equilibrium quantity will fall for the same, as the demand will be low, the equilibrium quantity will fall to meet the demand level.
Thus, Statement D is correct.
Answer:
The advertiser should optimize the Clicks metric
Explanation:
Remember, we are told that the products are complex and require more detailed explanation than possible in the ads, so it implies improving the clicks metric (number of clicks per user) allows the advertiser to understand whether the users are interested in the ad or web page so as to adjust strategy accordingly.
