The answer is relative. To simplify, the core anthropological concept is based on the idea that people construct their version of reality in relation to the particular context in which the culture has existed. The cultural beliefs, values, and behaviors are relative to the circumstances in which they are constructed. The cross-cultural understanding means determining the relations that lead to specific assemblies. In addition, the cultural anthropology is a division of anthropology that is concentrated on the study of cultural variation between humans. It is in contrast to social anthropology in which distinguishes cultural variation as a subdivision of the anthropological constant.
Answer:
longitudinal and latitudinal, or northern hemisphere
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2INTRODUCTIONThe tourism literature has widely recognized that the service quality of the tourguide is a critical factor in achieving tourist satisfaction (Lopez, 1980; Geva &Goldman, 1991; Mossberg, 1995; Ap & Wong, 2001; Wong, 2001; Wang, Hsieh &Huan, 2000; Zhang & Chow, 2004; Black & Weiler, 2005), influencing traveloperator’s reputation and word-of-mouth publicity (Heung, 2008), and affecting theimage and revisit intention of a destination (Whipple & Tach, 1988; Chang, 2006; Sahin& Balta, 2007). On the other hand, destination governments and tourism industries areincreasingly aware of the need to improve the service quality of the tour guidingprofession; for instance by investing in training programs (Weiler & Ham, 2002; Dioko& Unakul, 2005) as well as quality assurance and regulatory mechanisms (Ap & Wong2001; Black & Weiler, 2005). This is a particularly pressing issue in many Asiandestinations in the face of fierce intra-regional competition.Macau is one of the destinations in Asia which faces strong competition fromestablished destinations in the neighborhood such as Hong Kong, Guangzhou andSingapore (Leong, 2007). Macau has been experiencing a rapid expansion of theinbound tourism market over the past decade. According to the Macau GovernmentTourists Office (MGTO) (MGTO, 2008a), visitor arrivals in 2007 exceeded 27 million,representing a growth of 22.7 per cent from 2006. The advent of the liberalization of thegaming industry in 2002 (Yong and Fu, 2006) and the resultant significant scaleexpansion of the casino business, as well as the relaxation of travel arrangements madeby the Mainland Chinese government have significantly contributed to the exponentialgrowth of Macau’s tourism industry in recent years.
Head of state or chief of state...i think :)
