As noted in the Chapter 6 Opening Case, GE is now a major player in the "clean energy" industry such as wind turbines and solar
power. A major reason GE moved in this direction was a. to narrow the focus of its portfolio around energy-related industries. b. to overcome and correct its record in environmental issues. c. the clean energy industry was guaranteed to be profitable for the next several years. d. to further diversify its portfolio away from services.
b. to overcome and correct its record in environmental issues.
Explanation:
GE is a global technology and innovation company that develops healthcare, transportation, energy and lighting solutions. Composed of approximately 300,000 employees, the company is present in over 100 countries. GE has already caused a number of environmental problems during its years of operation, these problems have sparked numerous and citizen complaints and protests demanding a more biosustainable position from the company. For this reason, we can say that GE is now a major player in the "clean energy" sector, such as wind turbines and solar energy, because it wants to overcome and correct its track record in environmental issues.
The term that best describes this scenario is situational ethnicity.
Explanation:
A situational ethnicity is an ethnic identity that is particular to a social setting or context. It is an ethnic identity that is chosen for the moment based on the social setting or situation. Here one would choose to use one's ethnicity so as to use to one's advantage.
