Intermediaries are often known as individuals who are known to be a link in the distribution process. They connect the various channel partners.
When an individual goes to a supermarket and selects a box of cereal from several choices of type, brand, and size, it is an example of the value of marketing intermediaries who provide an assortment.
There are four types of intermediary. They are
- Agents
- Wholesalers
- Distributor, and
- Retailers.
An organization often has many intermediaries in its distribution channel as they want.
Conclusively, amidst the types of intermediaries, helps provide several alternative to humans, so that we can choose base on our preference.
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