Question

Based on your learning of value chain, business strategy and product / market combinations do you share Dawar’s arguments that marketing is indeed becoming strategy? Why?

Answer 1

Answer: Marketing is becoming more strategic, firms are in a fierce competition to prove themselves to their clients and customers that they are the best at what they do.

Explanation:

I share in Dawar's argument that marketing is becoming more strategic, firms are in a fierce competition to prove themselves to their clients and customers that they are the best at what they do. business strategies are now increasingly inclined towards customer centric activities. Businesses are now focused not only on increasing market share but also on retaining customers as the competition in the market are increasing day by day.