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Marizza181 [45]
3 years ago
9

Cool Beans is a locally owned coffeeshop that competes with two large coffee chains, PlanetEuro and Frothies. Alicia, the owner,

is considering two different marketing promotions and thinks that CLV analysis will help her decide the best course of action. An average specialty coffee drink sells for $3.40 and has a margin of 65%. One promotion is providing loyalty cards to her regular customers that would give them one free specialty coffee drink after 10 regular purchases. Alicia estimates that this will increase the frequency of their purchases by 13%. Currently, her customers average buying 2 specialty drinks per week. The second promotion is targeted at new customers. She would offer a free specialty drink to incoming college freshmen by providing a coupon with their orientation packages. Because of her location near the college, she expects that 550 students will come to Cool Beans for a free trial. Of those, she anticipates that 18% will become regular customers who will purchase at least one specialty drink each week. The cost of printing and distributing the coupons is $115.
What is the CLV of a customer over the time horizon of one year prior to introduction of the loyalty program?
Business
1 answer:
gavmur [86]3 years ago
5 0

Answer:

Cool Beans

The CLV of a customer over the time horizon of one year prior to the introduction of the loyalty program is:

=  $353.60

Explanation:

a) Data and Calculations:

Price of average specialty coffee drink = $3.40

Profit Margin = 65%

Profit Margin = $2.21 ($3.40 * 65%) per drink

Average drinks per customer per week = 2

Total drinks in a year = 104 (2 * 52)

Profit Margin in a year = $229.84 ($2.21 * 104)

Therefore, the Customer Lifetime Value = Gross Revenue

= $3.40 * 2 * 52 = $353.60

b)  The Customer Lifetime Value (CLV) is the average purchase value multiplied by the average purchase frequency rate.  In this customer's case, the CLV is calculated for only one year and not actually for a lifetime.

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Answer:

D. $1,800 Decrease

Explanation:

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31 Dec                             9,000                7,200              1,800 Decrease  

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3 years ago
Capital brought into a business in exchange for a percent of ownership in the business is called
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D: Equity financing

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3 years ago
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6 0
2 years ago
Determine if the people in the example have benefited (i.e., are winners) or have been harmed (i.e., are losers) by unexpected i
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Answer:

Winners

  • 3rd National, a bank that loaned many people money for home purchases.

Losers

  • Karen, a retired school teacher that relies upon her fixed pension to pay for her expenses.
  • Herb, who keeps his savings in an old coffee can.
  • Joy, who has borrowed $40,000 to pay her college education.
  • The US federal government which had almost $15 trillion in debt in 2011.

Explanation:

When unexpected inflation occurs, the usual plan to by Monetary Institutions of a country is raising the interest rates.

By doing that, they want to stop it or slowly decelerate it.

So that it becomes more expensive to take a loan, the idea is to reduce consumption.

In Economics, it's a bad scenario after all. Few winners. Many losers.

So, let's examine them

Winners

  • 3rd National, a bank that loaned many people money for home purchases.

At first, The 3rd National is going to be winning since the value of the debt will rise, depending on the type of contract and an increase in the interest rate will demand corrections on the monthly payments. But on the other hand, the number of default clients and overdue installments will raise for sure.

Losers

  • Karen, a retired school teacher that relies upon her fixed pension to pay for her expenses.

Inflation reduces the real buying value of her checks. And her pension can't grow otherwise this will feed the inflation too.

  • Herb, who keeps his savings in an old coffee can.

Since his money is not invested then He's not having any earning that might give him some compensation. So his money is even more devalued.

  • Joy, who has borrowed $40,000 to pay her college education.

Depending on the contract Joy might be sleepless. Either her monthly payments will become more expensive or She may experience difficulties because of the weekly growing prices.

  • The US federal government had almost $15 trillion in debt in 2011.

Certainly, the president and his secretary will have to address the fact that due to inflation and the chosen medicine make the nation's debt up to the sky. They must renegotiate the payment deadlines.

7 0
3 years ago
Choosing stocks by searching for predictable patterns in stock prices is called ________.A. fundamental analysisB. technical ana
77julia77 [94]

Answer:

B. technical analysis

Explanation:

Technical analysis -

It is the method of predicting and examining the movement of price , in the financial market .  

The method requires the use of past data , i.e. , the market statistics , previous price chart and tables .

hence , the correct answer for the given information , is B. technical analysis .

6 0
3 years ago
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