Question

A local art gallery keeps information on its customers’ artist and art style preferences. The gallery uses this information to inform the customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.

Answer 1

Answer:

customer relationship management

Explanation:

Customer relationship management is way to manage the relation an organization has to their current and future customers.

It involves analyzing the data that is generated by the customers and using it in a way to gain new customers and improve the experience of the existing customers which builds loyalty.

Here, what the customer's favorite artist is recorded and the orders are made accordingly.

Hence, the gallery is using customer relationship management.