Answer:
the total product offering.
Explanation:
A product can be defined as any physical object or material that typically satisfy and meets the demands, needs or wants of customers. Some examples of a product are mobile phones, television, microphone, microwave oven, bread, pencil, freezer, beverages, furniture, computer, soft drinks, motorcycles, shoes, clothes, etc.
A total product offering can be defined as all of the features and attributes of a product that a consumer evaluates when he or she is deciding whether or not to buy a particular product. Some of the important elements of a total product offering are price, convenience, guarantee, warranty, producer's reputation, buyers' past experience, speed of delivery, brand name, package, etc.
In this scenario, Darius wants to buy a new bedroom furniture. Naturally, he compares the various attributes of a product which include types, warranty, reputation, price, product experience, etc.
Hence, all of the components that Darius is evaluating make up the total product offering.
