Answer:Market segment
Explanation:
What is market segmentation ?
This is the process of deciding or determining who are your priority customers for your product; people who are very likely to buy your products.
By knowing which people are your target market it allows you to plan well and accordingly .
By using this process you are also able to make subdivision based on your priority or target customers looking at what is their taste, what are their most similar preferences , you can also look at behavioural methods to determine these subdivisions.
Commonly these are the characteristics that are used to determine these segments:
Demographic, Psychographics Behavioral activities and others
