Answer:
The correct answer is: halo effect.
Explanation:
In marketing, the halo effect takes place when the positive characteristics of a certain product are extended affecting the brand as a whole. Goods and services that provoke halo effects are beneficial for entities because they boost customers' loyalty.
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Answer:
Correct statement is (B)
Explanation:
Marketing channel is the combination of all the people who are responsible for delivery or reach of the product from producer to the last consumer.
Thus, it is a chain from producer to wholesaler to retailer and then to consumer.
Marketing channel makes sure about the market present for the next level. That is for producers it provides wholesalers, for wholesalers it provides retailers and to retailers it provides consumers.
Thus, statement (B) is correct.
Answer:
the payback period is 14 months
Explanation:
The computation of the payback period is shown below:
Profit is
= $2,000,000 - $1,669,426
= $330,574
Now payback period is
= 1 + $330,574 ÷ $1,669,426
= 1 +0.198 years
= 1.198 years
= 14.37 months
= 14 months
Hence, the payback period is 14 months
