B) Added value
Explanation:
Added value - It is an improvement to the product or service making it more worthwhile.
Competitive advantage makes the product or service more desirable than other competitors.
In this scenario, there is no competition of the services as yet, but definitely has an added value by improving the services.
I believe it's the marketing mix?
I was stuck on the same thing in my class test. I ended up failing but if I get the answers to it I’ll totally send them to you!!!
Answer:
The income effect
Explanation:
The income effect refers to an increase in the purchasing power of customers simply because the products or services that they want to buy are cheaper. Since the price of the products or services decreases, the customers are able to purchase a higher quantity of them.
