For Polaroid, the addition of the 3D pen to the U.S. market would be viewed as a <u>market development</u> strategy on product-market matrix.
<h3>What is a product-market matrix?</h3>
This refers to a business map that helps the Product Managers to map the strategic market growth of their products. This Matrix was named after Igor Ansoff, who was a a mathematician and business manager who published an essay outlining the matrix in the Harvard Business Review in 1957.
The 4 strategies of Ansoff Matrix (product-market matrix) includes:
- market penetration
- market development
- product development
- diversification.
In conclusion, the addition of the 3D pen to the U.S. market would be viewed as a market development strategy on product-market matrix.
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Answer: Factory overhead control
Explanation: Factory overhead is the account where the amount of cost incurred while manufacturing a product is recorded and no direct labour or material is recorded. When the manufactured goods are finished and produced they are recorded as expenses when the goods are sold as manufactured finished products.
All the expenses related to the factory are included in this account such as rent, utility, electricity, supplies, tools. Factory overhead is known as manufacturing burden or expenses.
Answer:
Using Traditional allocation method
Allocation rate per unit
=<u> Budgeted overhead</u>
Budgeted direct labour hours
Brass
Overhead allocation rate
= <u>$47,500</u>
700 hours
= $67.86 per direct labour hour
Gold
= <u>$47,500</u>
1,200 hours
= $39.58 per direct labour hour
Using activity-based costing
Brass
Allocation rate for material cost pool
= <u>$12,500</u>
400
= $31.25 per material moved
Gold
Allocation rate for material cost pool
= <u>$12,500</u>
100
= $125 per material moved
Brass
Allocation rate for machine set-up pool
= <u>$35,000</u>
400
= $87.50
Gold
Allocation rate for machine set-up pool
= <u>$35,000</u>
600
= $58.33
Explanation:
Using traditional allocation method, the overheads for material cost pool and machine set-up pool will be added. The overhead allocation rate per unit is the division of total overhead by the direct labour hours for each product.
Using activity-based costing, the material cost pool overhead will be divided by the material moved for each product in order to obtain allocation rate for each product.
The allocation rate for machine set-up pool is obtained by dividing the machine set-up overhead by the number of machine set-up for each product.
Answer:
The correct answer is C. loyalty.
Explanation:
The segmentation on basis of customer loyalty is done on following grounds
• The most valuable market, channel, product and customer segments
• Key decision makers and influencers
• Critical needs and wants for each segment
• Future needs
• Measures of customer satisfaction and loyalty
• Brand and competitive equity benchmarking
• Value proposition alternatives for each segment
• A trade-off analysis for features vs. price
Answer:
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