Joint venture is a kind of business arrangement where two firms merge which includes combining resources and ideas to enhance productivity. Another scope under the topic, joint venture is the international joint venture. This type of business partnership involved firms from different countries, combining resources and ideas to enhance productivity. This happens when a firm attaches itself to a foreign firm in another country of its interest, to mix up on expertise and other essentials to develop their outputs.
The marketing manager or director (depends on the organizational layout) is the individual responsible for leading the marketing department or unit of the company. He or she is the one in charge of overseeing and controlling new and existing marketing strategies and campaigns.
