First, I would select men and women at different ages. After that, I would form groups based on the age of the participants. These groups would be: Group A: 16-20 years old, Group B: 21-26 years old, Group C: 27-37 years old, Group D: 37-50 years old, Group E: over 50 years old.
After forming the groups, I would ask each participant to answer a questionnaire. This questionnaire would have the following questions:
1. Do you usually see news?
2. What kind of news are you most interested in seeing?
3. What type of device do you prefer to watch the news on?
4. At what time of the day do you prefer to see the news?
5. Do you like impartial journalism, or do you prefer reporters to express their opinions?
6. Do you believe that news can contribute to your decision making?
7. Do you usually get scared or anxious about the news?
After this questionnaire has been answered, we will analyze which answers are most common within groups and between groups. This way we could evaluate the most pleasant types of news for each audience, the way each one likes to receive them and when is the best time to show them. We can also assess, which ones please the public in general and how to attract more people to this media segment.
