Answer:
The answer is Consumer Behavior
Explanation:
Consumer Behavior is the study of individual customers, a group of people or organizations with regard to how these people and organizations purchase and dispose goods and services that are needed to satisfy their wants or needs.
This study seeks to understand how the behave in the marketplace and the reason(s) for this behavior.
The importance of understanding consumer behavior is that it can help you become more effective at marketing, advertising, product design and development, which will have the major impact of your customers.
An example can be seen when someone seeks the advice of his/her friend before purchasing a car. In this case, they may buy the car not because they like it, but because a friend recommended that car.
Higher revenues – demand from positive consumer support.
Improved brand and business awareness and recognition.
Better employee motivation and recruitment.
The initial effect on the lettuce market is (C) a decrease in the supply of lettuce.
<h3>
What is the lettuce market?</h3>
- Lettuce is divided into two types: head (iceberg) and leaf (romaine, butterhead, and leaf).
- Since colonial times, lettuce has been farmed in the United States.
- The ice shipping industry emerged in the western states in the early 1900s, boosting the range and appeal of lettuce.
- Only potatoes outnumber lettuce salads in terms of annual consumption per capita.
- In 2015, the annual consumption of all varieties of lettuce was 25.8 pounds per person, with head lettuce accounting for 51% (13.3 pounds per person).
- Consumption of lettuce was about the same as in the preceding three years, but down approximately 20% from ten years before.
As a severe drought has damaged this year's lettuce crop.
Therefore, the straightforward initial effect on the lettuce market is (C) a decrease in the supply of lettuce.
Know more about the lettuce market here:
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Complete question:
A severe drought has damaged this year's lettuce crop. The initial effect on the lettuce market is a _____
A. decrease in the demand for lettuce.
B. rightward movement along the demand curve for lettuce.
C. a decrease in the supply of lettuce.
D. a decrease in both the demand and supply of lettuce
