Answer:
Primary income
Explanation:
In simple words, most of the media channels use advertising as their primary source of income. A primary source of income refers to the source which makes the major part of revenue of a unit and the unit is heavily dependent on that division for its operations.
The media houses provide entertainment and information to the general public and receive heavy amount for advertising of business brands.
Answer:
behavioral segmentation
Explanation:
Behavioral segmentation or behavioral by purchasing habits allows identifying and quantifying groups of individuals (or companies) that exhibit a homogeneous purchasing behavior, with respect to the products / services that make up the company's portfolio, among individuals belonging to the same group and disparate between individuals of different groups.
Answer:
true
Explanation:
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