Answer:
Goodwill impairment occurs when a company decides to pay more than book value for the acquisition of an asset.
An impairment is recognized as a loss on the income statement and as a reduction in the goodwill account. The amount of the loss is the difference between the current fair market value of the asset and its carrying value or amount.
Explanation:
I believe the answer is: it is an asset that adds value to a service
Brand equity refers to the positive perception that the consumers have towards our brand. This considered as an asset because brand equity is strongly correlated with consumers loyalty. It creates the perception that our brand would always had a certain level of Superiority compared to other brands regardless whether their assumptions is correct or not.
Answer:
The answer is: b
Explanation:
In long-run equilibrium, the long run aggregate demand curve and aggregate supply curve intersect where the marginal revenue (revenue derived from selling an additional unit) and marginal cost (cost incurred from producing) an additional unit) are equal. In the long-run equilibrium, this intersection occurs at the lowest point of the long-run average total cost curve (curve depicting the average cost per unit of production).
Holding all else constant, short run changes in the economy would not change the potential output levels. The long-run aggregate supply curve would remain fixed at the potential level of output. However, these changes: international tensions, corporate scandals and loss of confidence in policymakers would cause shifts in the aggregate demand curve since demand would be adversely affected.
Consumer confidence is the perspective or outlook that consumers have on the state of the economy. The destabilising factors given in this scenario would raise the levels of uncertainty and perceived risk, reducing the confidence levels of consumers and ultimately resulting in reduced demand. In long-run equilibrium, when demand is reduced, it is indicated by a leftward shift in the aggregate demand curve.
Answer: more; lower
Explanation:
The yield to maturity is the annual rate of return for a bond which has been estimated as long as the bind is being held by the investor till it matures.
It should be noted that Bond prices are more sensitive to changes in yield when the bond is selling at a lower initial yield to maturity.
