Early personal computer users remember the cumbersome, user-unfriendly "DOS" system. When Apple introduced System 1 and Microsoft introduced Windows, both of which were much easier to use, these new products diffused rapidly because of their relative advantage
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Option A
<u>Explanation:
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A product's dominance and market appeal over similar items. A competitive advantage is usually accomplished by giving better value to customers through either reducing prices or delivering added quality and service that justify higher costs.
That idea is based on consumer brand and product perceptions and does not necessarily reflect the actual characteristics of this product or service. The definition helps companies to consider that customers would choose to use this product or whether a rival would rather remain faithful to the already existing product.
Answer:
Assume the weight to be invested in Bay Corp is x. That means (1 - x) will be the weight for City Inc. The expression for the expected return will be;
(x * 11.2%) + ( (1 - x) * 14.8%) = 12.4%
0.112x + 0.148 - 0.148x = 0.124
-0.036x = -0.024
x = 0.67
Portfolio beta is;
= 0.67 * 1.2 + ( 1 - 0.67) * 1.8
= 1.398 so beta condition is satisfied.
Amount in Bay Corp.;
= 0.67 * 50,000
= $33,500
Amount in City Inc.;
= 50,000 - 33,500
= $16,500
Answer:
use a combination of tests measuring both cognitive abilities and non-cognitive traits such as emotional intelligence and personality
Explanation:
In the given scenario many of the applicants Fran perceives as having good emotional intelligence and agreeable personalities (a plus for a fitness studio), do not score well on the cognitive ability test.
Since she wants people that have non-cognitive traits such as emotional intelligence and personality, and also good cognitive abilities.
She will need to use a combination of tests measuring both cognitive abilities and non-cognitive.
Answer:
The answer is C. link the advertisements to online promotions.
Explanation:
Now lets take a look at it one by one and see why C is the answer.
As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.
In Option B, it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.
Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.
Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.
