Question

The executive leadership team of a large corporation is analyzing a report. The report's contents have information that can be used to better understand and anticipate a competitor's objectives, strategies, assumptions, and capabilities. What is the term for the report being analyzed?
a. External analysis
b. Internal analysis
c. SWOT analysis
d. Competitor intelligence

Answer 1

Answer:

The answer is D.

Explanation:

Competitor intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible about your industry in general, your competitors, or even your county's particular zoning rules so as to get a better understanding of what the consumers want.