Decision Point: International Market Analysis You've done a considerable amount of research and have determined the follöwing Ap
proximately 75% of the population in Ethiopia does not have electricity. Approximately 55% of the population in Nigeria does not have electricity. Nearly 40% of the population in Bangladesh does not have electricity. Nearly 25% of the population in Indonesia does not have electricity. Approximately 25% of the population in India does not have electricity. * Yoè recognize, however, that it would be wise to consider the population of those countries before determining which market(s) would have the greatest potential for your products, so you obtain that information as well. Your research reveals the following population estimates: . Population of Ethiopia: 102,000,000 .
Population of Nigeria: 187,000,000 .
Population of Bangladesh: 163,000,000
Population of Indonesia: 260,000,000
Population of India: 1,327,000,000
Based on the information presented above, calculate the number of people in each country who do not have access to electricity.
Marginal Utility puts a numerical value on the amount of satisfaction that a consumer gets from buying an additional unit of a product or service. Therefore based on this information it can be said that the information provided in the question indicates that in order to maximize utility, Ellie should buy more of Alpha and less of Beta, mainly due to the fact that the marginal cost of Alpha is double that of Beta and both cost the same price.
