Question

When Disney acquired Marvel Comics on August 31, 2009, for $4.24 billion, management needed to determine whether there were opportunities to strengthen the business and leverage cross-business value-chain relationships, which would include all of the following potential opportunities, except Group of answer choices transferring valuable resources and capabilities from one business to another. sharing the use of powerful and well-respected brand names across multiple businesses. retaining cultural independence of the businesses, individual brands and operating differences encouraging knowledge-sharing and collaborative activity among the businesses. combining related value-chain activities of different businesses to achieve lower costs.

Answer 1

Answer:

retaining cultural independence of the businesses, individual brands and operating differences encouraging knowledge-sharing and collaborative activity among the businesses.

Explanation:

When Disney purchased Marvel they were probably searching for synergy which means that their combined effort is larger than the addition of their individual efforts. Synergy is achieved through sharing resources and allocating them more effectively, not by separating the companies.