Answer: Direct imitation or Substitution
Explanation: When a Firm enjoys competitive advantage it attracts significant attention from its competitors. the competitors attempt to take over this resource advantage in order to negate the firms resource advantage. This can be done in two ways, either by imitating the resource in which the firm has a competitive advantage ( <u><em>direct imitation)</em></u> or by substituting the firms product by providing a similar product or service referred to as <em><u>substitution</u></em>.
Answer:
a. Equity alliance
Explanation:
Equity alliance -
It is the process , in which one of the company take the equity stake of the other company and vice versa , is referred to as equity alliance .
Due to this , the company becomes shareholder and stakeholder of each other .
The share acquired is the minor one , so that the company still have the power of decision making .
Hence , same case is shown in the question ,where the Moon Star Products Inc.buys the 40 % of the stock of Gold Logistics .
