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Sergio [31]
2 years ago
14

Bill's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking

to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Bill product manager do in order to improve upon the buying criteria, and thus potentially increase demand
Business
1 answer:
Alex777 [14]2 years ago
6 0

Answer:

Raise the marketing spend to raise visibility.

Explanation:

In simple words, the best way for the company to hold their position in the market is to strengthen their customer base and this can be done by performing more promotion. By doing so, they can attract more people to use their product and the new company will have to try harder to capture the market.

Thus, the best option for the company is to raise promotional activities.

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How is a bond like a loan
Ostrovityanka [42]
Well a bond is a government loan where they take ur money and pay u back with interest usually low interest tho
7 0
3 years ago
Manuel wants to sell his new product in foreign countries but with the least amount of risk to himself and his business. what ma
likoan [24]

In my view one of the safest ways to enter markets in foreign countries in strategic alliance with an existing business of that market.This existing business knows about the market Manuel wants to sell its' products in. Furthermore, this would allow Manuel to prepare a strategy accordingly.But, if he forms an alliance with a business that has a bad brand image,it can get tough for Manuel business to even start.Although, I strongly believe that this is one of the safest ways to enter a new market.But,before he takes this step,Manuel must prepare a business plan.


8 0
3 years ago
Dave Malloy is a marketing director for the Redding Company. His recent trip to a developing Asian country got off to an awkward
xxMikexx [17]

Answer:

d. cultural

Explanation:

Cultural barrier -

It is the expectation or rule according to any culture which prevents someone for any other culture from being included .

The most common cultural barriers are the religion and language .

Same is the case with Dave Malloy , as he treated the with a hearty handshake , but did not get a warm or good regards from the other person .

Because for each and every cultural and religion , the method of welcoming someone is different , hence , the case given in the question is of cultural barrier .

8 0
3 years ago
If a company creates and maintains a culture that encourages employees to bring new ideas into the company, it is most likely to
mrs_skeptik [129]

Answer: Option E

Explanation: Differentiation strategy refers to the strategy which a company uses to introduce a unique kind of product to the market so that a separate customer base could be prepared. This strategy is implemented to get competitive advantage over the others.

In the given case, company is encouraging its employees to bring new ideas. Hence they want some innovation for the betterment of the company.

Hence we can conclude that the company is using differentiation strategy.

3 0
3 years ago
Read 2 more answers
The Hound Dog Bus Company contemplates expanding its Virginia operations by offering services from Fairfax to Arlington. The tot
zaharov [31]

Answer:

The Hound Dog Bus Company should not expand

Explanation:

The decision to expand should be made if the incremental (marginal) cost to be incurred is less than the incremental revenue to be earned.

Incremental revenue = $60 (given)

Incremental cost = total cost - already incurred (non-incremental) cost

= 120 - 50 = $70.

Since the incremental revenue ($60) is less than the incremental cost ($70), the company should not expand.

7 0
3 years ago
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