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Nookie1986 [14]
2 years ago
15

Jim is head of the marketing department and must decide how to allocate a fixed amount of funds. There are two top projects that

Jim believes hold the most promise. Recently, the majority of funds have been allocated to Project A, but Jim wonders if it is time to provide Project B with a larger share of the money. Jim decides to assign a particular individual, Clara, to thoroughly criticize the proposal for Project B, looking for every possible flaw. Which technique is Jim using to help him make a better decision
Business
1 answer:
alexgriva [62]2 years ago
4 0

Answer:

Devil's Advocacy

Explanation:

Devil's advocacy states that when an organization permits to an individual for criticizing the happenings in the firm at the time when the decision is relevant. The other person would be limited to access so this would increase the productivity and limits the group thinking

So here according to the given situation,  Jim's allowance of Clara to display the proposal for criticism is called as the Devil's advocacy.

You might be interested in
__ offers users an "Ask a Librarian" feature to inquire about the library's collections.
charle [14.2K]

Answer:

Library of Congress (LOC)

Explanation:

A library also known as a bookhouse can be defined as an institution having various collection of books and other informative materials that people can read to gain more knowledge, insight and motivation about a particular topic. An example of a library is the Library of Congress (LOC) located in Washington DC, United States of America.

Library of Congress (LOC) refers to the research library used by the Congress of the United States of America to provide or gain access to a diverse and rich source of knowledge (informations) about things, places, animals, plants, people, etc.

Basically, it comprises of millions of literary works such as manuscripts, books, photographs, maps, recordings, newspapers in its collection and as a result of this, it is known to be the largest library in the world.

The Library of Congress (LOC) offers users an "Ask a Librarian" feature to inquire about the library's collections. Therefore, users can easily make enquiries from a librarian on any thing they aren't clear about using the Library of Congress (LOC).

6 0
3 years ago
The purpose of a sharps injury log is to help your employer _______________.
Alla [95]

The Log's aim is to aid in the evaluation of devices used in healthcare and other facilities, as well as to highlight issue devices or procedures that require more exposure attention or examination. At a minimum, the sharps injury log must include the kind and brand of device involved in the injury.

The department or work area where the exposure incident happened, and an account of how the incident occurred. keeping track of all needlestick injury, identifying causes of injuries, and preventing future incidences It must not be possible for blood or OPIM to get through to the skin, clothing, eyes, mouth, and so on. Needlesticks and wounds caused by infected sharps.

To learn more about injury, click here.

brainly.com/question/445007

#SPJ4

3 0
1 year ago
Economic modelsa. are not useful because they omit many real-world details.b. are usually composed of diagrams and equations.c.
tino4ka555 [31]

Answer:

b. are usually composed of diagrams and equations.

Explanation:

Economic models involve huge number of factors for their study and analysis.

It encompasses the analysis of various situations in an economy. It amounts for significant influence on the changes in market and environment, in which an economy runs.

Since it is complex in nature it involves huge diagrams, metrics, equations.

As with just theory it is not easy to form the understanding of economics. Thus, it involves many pictorial representations in the form of diagrams, graphs, etc:

Therefore, correct statement is

Statement b

6 0
3 years ago
What are the three stages at which advertising evaluation occurs, and what do marketers evaluate at each stage? What are the dif
krek1111 [17]

Answer:

There are 3 phases of advertising: Awareness (audience building), Consideration (lead generation and obtaining authority), and Conversion (nurture and sales). Advertising has a history going back millennia. In fact, the origins of advertising go back to ancient times or even earlier, right to the stone age. From rock carvings and papyrus to the radio and T.V. and the latest addition of online advertising, the journey of advertising has been a most metamorphic one.

1. Pre-test and Post Test: Pre-test implies testing advertising message before it is sent to specific media.

2. Communication and Sales Effect Test.

3. Laboratory and Field Test.

4. Experimental and Survey Test.

5. Message and Media Effect Test.

Inquiry tests: It is controlled experiment conducted in the field. In inquiry test, the number of consumer inquiries produced by an advertising copy or the medium is considered as to the measure of its communication effectiveness.

Copy testing often evaluates ad based on demographics and certain changes in the ad are made with respect to its demographics. Memory tests (recall/recognition), direct response tests, persuasion tests, continuous measurement tests, psychological response tests are some of the quantitative methods of copy testing.

(My Answer^)

Explanation:

(Plato Example Answer) : Advertising evaluation can occur at three different stages: during ad in preparation, after the ad launches in the market, and while the ad campaign is running in the market.

During the first stage before the ad’s launch, marketers use pre-testing methods to evaluate an ad’s effectiveness. They help a company identify and correct flaws in its ad copy through trials or surveys. Randomly selected consumers view the ad. Based on the data gathered from their responses, the company will make changes in the ad copy or select one ad from among different ad alternatives. Various aspects of an ad copy, such as colors, message, language, design, etc., might change or gain further approval based on the results of these tests. Pre-testing methods include consumer jury methods such as an order of merit test or paired comparison test, advertising concept test, direct mail test, and in-home projection test.

During the post-testing stage after the ad’s market launch, marketers use post-testing methods to measure ad effectiveness. These tests help in gauging the immediate effect that the ad campaign has had on consumers and determine whether the ad has succeeded in achieving its goals. Post-testing methods also make use of randomly selected samples of respondents from the market. The methods include a rating scale test, day-after recall test, portfolio test, and association test.

The ad campaign is continuing its market run. During this stage, marketers use concurrent testing methods to evaluate ad effectiveness. If properly implemented, the tests can help the company to adapt an ad campaign to make it more effective. Concurrent testing methods also help advertisers to decide which expenses to curtail. These methods depend on observing consumers’ reactions to the ad and thus determining how consumers perceive the ad. Concurrent testing methods include telephone surveys, interview tests, and passers-by count tests.

If I were an advertiser, I would spend money on pre-testing methods because they would help me to make critical changes in an ad’s content before it goes out in the market. These methods of measuring ad effectiveness are more proactive. For instance, an advertising concept test can help in gathering consumer responses regarding various aspects of an advertisement. I would make sure that the sample selected for these tests is large enough so that it would leave little room for uncertainty regarding the ad’s effectiveness. In addition, I would use more than one method to measure the effectiveness of my ad campaign.

4 0
2 years ago
Brian has come to see Monica at Elite Salon & Spa for his regular biweekly pedicure appointmentAs construction worker Brian
xeze [42]

Answer:

Monica should First examine Brian's feet and toenails.

Explanation:

One of the things people dealing with nails otherwise known as nail technicians does is not all about doing pedicures and manicures for their clients alone they also learnt about Bacteriology and nail diseases so they can give advice on nails management to their numerous clients.

Monica, after the examination should advice Brian to get a new pair of shoes in order to inhibit fungal growth. If Brian do not do this, he will likely get a tinea pedis later. After the advice, Monica should massage Brian's feet. Below are the steps Monica should follow:

=> Examine the feet and toenails.

=> Give advice and Massage.

=> Deep the feet into cool water for some minutes .

4 0
3 years ago
Read 2 more answers
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