Question

The market for the fast car with so much horsepower that handling becomes an issue is decreasing. People are more interested in buying SUVs and pickups. As a result, General Motors is stopping production of its Camaro, a car that has had limited sales recently. Since the Camaro can no longer generate enough cash to sustain its manufacture, the BCG portfolio would classify it as a:

Answer 1

Answer:

Dog.

Explanation:

In 1970, Bruce D. Henderson developed and created a growth-share matrix for the Boston Consulting Group (BCG). The Boston Consulting Group (BCG) growth-share matrix is a tool used for analyzing and planning product lines in a business unit. It makes use of a graphical representation of a company's product line and services to analyze and make long-term strategic plans on which to invest more on or sell off.

Generally, products are divided into four (4) main categories in the BCG growth-share matrix;

1. Dogs.

2. Stars.

3. Question marks.

4. Cash cows.

A dog refers to a product or business unit that has a very low growth rate or market share and as such generates insufficient amount of revenues.

In this scenario, Camaro isn't able to generate sufficient (enough) cash to sustain its manufacturing or production process, the Boston Consulting Group (BCG) portfolio would classify it as a dog.