1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
son4ous [18]
3 years ago
10

Advertisements that attempt to target a large, diverse group of potential consumers rely on which of the following techniques? M

arket segmentation Mass marketing Mass advertising Differentiated marketing
Business
1 answer:
denis23 [38]3 years ago
8 0

Answer:

Mass marketing

Explanation:

Mass marketing is the title given to a marketing campaign that targets a wide range of audiences. In mass marketing, the business ignores market segmentation and employ a single strategy to sell to all customers. The objective of mass marketing is to reach as many potential buyers as possible.

Mass marketing is a contrast to targeted marketing, which aims to reach a specific group of customers.

You might be interested in
Areas of poorly maintained housing in cities are known as A. apartments. B. high rises. C. slums. D. projects.
Romashka-Z-Leto [24]
<span>Areas of poorly maintained housing in cities are known as C. slums.
The term slum refers to the worst parts of a city where people are very poor and live in bad conditions. Apartments can be good or bad, so that option is incorrect; high rises are just tall buildings; projects refer to public housing where the building is owned by the government, so that is also incorrect. 
</span>
5 0
4 years ago
Read 2 more answers
Chapman Machine Shop is considering a 4-year project to improve its production efficiency. Buying a new machine press for $576,0
DIA [1.3K]

Answer:

The Firm should not Buy and Install the press as it delivers a negative NPV of -$24,924 at 11% discount rate over its 4 year operations

Explanation:

The General rule is to appraise the investment based on various appraisal techniques.

A technique that should be considered must have special focus on the time value of money, the required rate of returns expected by the firm and other Cashflow considerations.

The Net Present Value (NPV) approach will be the best method to proceed with.

The NPV approach typically falls under the following decision tree:

a. If NPV is negative (Reject the proposal)

b. If NPV is positive (Accept if it's a singular project, Accept the highest positive NPV if it's for mutually exclusive Projects)

c. If Zero (this is the breakeven line at which the Project covers all its cost but does not return a profit.) Also referred to as the IRR

Kindly refer to the attached for detailed workings

6 0
3 years ago
As you may know, Starbucks is in a battle with McDonald’s to capture the early morning coffee customer. Last month, our location
ankoles [38]

Answer:

1) B) I'll be sharing some special sales tips with you tomorrow that will make your job easier.

2) B) Your goal for this month is to sell 10% more lattes, and you will receive a reward if you reach it.

3) C) Two days off with pay

Explanation:

1) The <em>E->P expectancy</em> is related to the concept of investing effort into something that you know will lead to the desired performance. It is the part of the expectancy theory that is not related to rewards.

In this example. the goal (task) is to increase sales. The E->P expectancy is the probability that Ethan's efforts will result in the desired performance (increased sales). By giving sales tips to Ethan, he will get more self-esteem and know-how and believe that his effort will in fact result in the desired outcome.

Although this is an overlooked part of the expectancy theory sometimes, it is crucial. Despite the appeal of a particular reward, an employee may not get increased motivation if he/she thinks that the task itself cannot be completed.

2) The <em>P->O expectancy</em> is related to rewards, and it states that employees will get motivated if the desired performance will result in a reward. In this case, Emma's putting the goal (10% increased sales) in direct relation with a reward.

3) Since the Motivation Report states that Ethan is motivated by time off, two days off with pay is the most appealing reward for him. The money bonus is more appropriate for Jon, while a choice of work assignments is better for Blair.

6 0
3 years ago
How does the type of product you’re considering affect your conclusions in the questions above: specifically, does it matter if
soldier1979 [14.2K]

Answer:

the type of product affects the buying conclusions that a person makes

3 0
4 years ago
If the Potinsky household spends ​$37 comma 300 annually on all living expenses and​ long-term debt, calculate the amount recomm
Finger [1]

Answer:

$9,249 for three months, $18,498 for six months.

Explanation:

Experts recommend that an emergency fund should include 3 to 6 months of cash to provide for living expenses.

The Potinsky household spends $37,000 annually, therefore, it spends $3,083 monthly ($37,000 / 12).

For a three-month emergency fund = $3,083 x 3

                                                           = $9,249

For a six-month emergency fund = $3,083 x 6

                                                       = $18,498

8 0
4 years ago
Other questions:
  • What do the arrows on the eagle mean?
    7·1 answer
  • Assume the total cost of a college education will be $345,000 when your child enters college in 18 years. You presently have $73
    15·2 answers
  • The fact that personal dynamics are more likely to be a problem in a family business is an example of?
    10·2 answers
  • Hype Mobile Phones wants to learn how consumers decide which mobile phones to purchase, so it places researchers in mobile phone
    14·1 answer
  • Which of the following illustrates the law of demand? a. Jorge buys fewer pencils at $2 per pencil than at $1 per pencil, ceteri
    9·1 answer
  • After teaching a class on game theory, your instructor announces that if every student skips the last question on the next exam,
    10·1 answer
  • Ted is an agent for Waxwing Corporation, an airliner manufacturer, and is negotiating a sale with a representative of the U.S. g
    11·1 answer
  • 1) A face-to-face conversation in which you are asking probing questions to get
    10·1 answer
  • The saving component of financial planning focuses on long-term security and includes:
    11·1 answer
  • Hierarchy is the means of coordination in which independent agents adjust their actions in response to information and incentive
    8·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!