In economics, the downward sloping demand curve is used to illustrate the law of diminishing marginal utility. This means that if more of the product is consumed, the marginal benefit to the consumer falls. This is also the instance in which the consumers are willing to pay less than the original amount for the same product.
They always try to trick you with this. Remember anything 5 or above would round up, anything 4 and under would round down. So look for the tenth place. that's the 9. The number to the right is 8 which is greater than 5. That means round up. You can't round it to 0.1 because that takes it back down. So you just move it over. The answer is 1.0.