Consumers’ desire to control their information environment is a reason for advertisers to divert their funds from traditional media.
C) Consumer's desire to control their information environment.
<u>Explanation:</u>
Earlier the information sources were limited and the audience didn't have many options to choose from. The elites and literates would opt for print media and the common audience would opt for radio and other medium of information.
The advertisement agencies would also target the audience based on the information source. Bit with the growing technological advancement, the consumer can now choose their own preferable source of information and hence the advertisers diverted their funds from the traditional media.
Explanation:
The wholesalers can have different forms depending upon the volume of business, number of products/services dealt with, etc. the wholesalers have the ability to influence the producers and the retailers.
If the wholesalers are large, their businesses are important and they can put more pressure on the producers and the retailers. They can introduce their own brands or sell private brands and get the pricing freedom.Some of the types of wholesalers are:-
1. Manufacturer Wholesalers 2. Retail Wholesalers 3. Pure Wholesalers 4. Agents and Brokers 5. Assemblers 6. Merchant Wholesalers 7. General Merchandise Wholesalers
8. General Line Wholesalers 9. Speciality Wholesalers 10. Local Wholesalers 11. Regional or Sectional Wholesalers 12. National Wholesalers 13. International Wholesalers 14. Limited Function Wholesalers and a Few Others.
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