Cottage industries are merchant-employers “put out” materials to rural producers who usually worked in their homes
1) Using wide-spread universal terms that do not deal with the specific issues at hand. [GLITTERING GENERALITIES]
2) Using broad accusations and negative attacks in order to bring down the reputation of an opponent. [NAME CALLING]
3) "All of these Hollywood stars say that you should vote for Governor Tibet." [TESTIMONIALS]
4) Projecting the image of being one of the common people. [PLAIN FOLKS]
