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Lilit [14]
3 years ago
15

JetBlue’s "Even More Space" initiative allowed passengers to buy seats with more legroom for a slightly higher price. The initia

tive increased JetBlue’s profit margin. Which customer development strategy does this exemplify?
Business
1 answer:
8090 [49]3 years ago
7 0

Answer: Upselling

Explanation:

Upselling is a customer development strategy whereby the customers are encouraged to buy an upgraded or higher end version of a particular product. Upselling therefore results in the customers spending more than what they initially planned for and this bring about increase in revenue to the company.

Therefore, the customer development strategy exemplified by JetBlue is Upselling.

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C) The invisible hand

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This is also a clear example to what Adam Smith was referring to the invisible hand:

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