Answer:
The NPV from opening the branch office is negative ( -$106668.08). Thus the branch office should not be opened.
Explanation:
The decision to open the branch office will be taken based on the NPV provided by opening of the branch office. If the NPV of a project is positive based on the required rate of return used as a discount rate fro cash flows, the investment is worth undertaking.
The net present value (NPV) for a project can be calculated as,
NPV = CF1 / (1+r) + CF2 / (1+r)² + ... + CFn / (1+r)^n - Initial Outlay
Where,
- r is the appropriate discount rate
- Initial Outlay is the Initial cost of the project
- CF represents cash flows from the project
As the required return is 16%, we will take this as the appropriate discount rate.
NPV = 45000 / (1+0.16) + 120000 / (1+0.16)² + 150000 / (1+0.16)³ +
150000 / (1+0.16)^4 + 150000 / (1+0.16)^5 - 485000
NPV = - $106668.08
As the NPV from project is negative at a required return of 16%, the project should not be under taken and the branch office should not be open.
It means it has become sugar
Answer: more elastic in their demand for tickets
Explanation:
Third-degree price discrimination is used by company when different price is being charged to a particular group of consumers.
Based on the scenario in the question, the owner of the concert hall should price tickets lower for customers who are more elastic in their demand for tickets.
Elastic demand simply means that a little change in the price of the concert hall will lead to a higher change in the quantity demanded. In this case, when the price increases, such people will buy little tickets. Therefore, the prices should be set lower for these set of people as there will be a huge increase in demand when the price is lower.
The next step is to decide about the resources to be committed.
Answer:
(i) $34,200
(ii) $55,860
(iii) $23,960
Explanation:
Total sales = $ 240,000 + $392,000 + $168,000
= $800,000
Department 1:
sales = $240,000
Percent of total = sales ÷ Total sales
= $240,000 ÷ $800,000
= 0.3
Allocated amount = % of total × advertising to allocate
= 0.3 × $114,000
= $34,200
Department 2:
sales = $392,000
Percent of total = sales ÷ Total sales
= $392,000 ÷ $800,000
= 0.49
Allocated amount = % of total × advertising to allocate
= 0.49 × $114,000
= $55,860
Department 3:
sales = $168,000
Percent of total = sales ÷ Total sales
= $168,000 ÷ $800,000
= 0.21
Allocated amount = % of total × advertising to allocate
= 0.21 × $114,000
= $23,940
