Answer: brand extension
Explanation: Brand extension refers to a marketing strategy which involves a well-known, developed and popular brand who has enjoyed continuous success in a particular market aims to delve into another area of the market or totally different product category using the same brand name.
In the scenario above, Colgate, a household name in toothpaste manufacturing decided to launch the Colgate kitchen entree which an entirely different market domain. The innovation strategy wasn't successful as it got consumers confused who saw them as developers iating from their original domain. Even though Colgate's intention was to use their existing popularity to extend their brand.
Answer:
The correct option is A
Explanation:
The documentation for which is not required is the company expense report so Brent need not require to substantiate or provide the proof of the expenses of travel and entertainment in the expense report of the company. As the company expense report need particularly under the rules of the substantiation.
Therefore, the correct answer is that the company expense report is not needed for documentation.
Answer:
B) Hillward can sue Hobert since the logo has been used by Hillward and is associated with it.
Explanation:
Since Hillwards logo is an elaborate piece of creative art, then they can sue Hobert for using their logo since it was associated directly to them during the past decade. Common logos are not usually protected by copyright unless they show significant creative artwork done.
It is always better and easier to protect a logo when it is a registered trademark but even if you haven't registered it you can still sue and win for infringement. When a company uses a logo, especially for a long time, it is establishing common law trademark rights.
Answer:
c. Industry-based, OT
Explanation:
SWOT analysis is used by businesses to identify areas of weakness and look for ways to optimise them to meet business goals.
SWOT means
S- Strength
W- Weakness
O- Opportunity
T- Threat
So the industry-based view is more interested in Opportunities and Threats using the SWOT analysis.
Suppose you buy clothes at Mimi's Clothng Shop. Your spending is Mimi's profit.
