Question

Li Wei is responsible for developing the promotional campaign for Club Ride’s new line of bicycle clothing for seniors. He will be writing advertising campaign objectives that are aimed at making the target customers' attitudes more favorable toward Club Ride, which should be stated in ____ terms.

Answer 1

Answer:

short terms.

Explanation:

Li Wei must write the objectives of the Club ride advertising campaign to be declared in the short term.

In an advertising campaign for the launch of a new product, as is the case with Club Ride, which launched a new line of bicycle clothing for the elderly, it is ideal that the company's marketing objectives include a period of up to one year, with a planning tactic that makes the company meet its objectives of making a product launch well accepted by its potential customers. It is necessary that the advertising campaign is aligned with the preferences and values ​​of its consumer, to engage, create value, identification and relationship. Thus, it is possible that the company will be able to achieve its objectives of acceptance of a product, increase of sales, attraction and retention of consumers.