Answer:
b. competitive advantage.
Explanation:
Competitive advantage -
It is the condition which allows the company or the country to produce services or goods of lower price but of equal level .
It enables the productivity to generate superior margins or more sales in comparison to its own market rivals .
These are attributed to factors like the cost , branding , the distribution network , customer service , intellectual property and structure .
Hence , from the data of the question , the correct option is ( b ) .
The first ad relies on the Central route to persuasion; the second, on the Peripheral route
.
<u>Explanation:
</u>
Advertising is a payment of the messages sent by those who send them to notify or affect the recipients, as defined by the British Advertising Association.
The central route to convincing takes place when the substance of a message persuades a person. The peripheral way to persuade takes place when a person is convinced by something other than the content of the post.
The peripheral route often occurs if a listener is convinced that there are many points in a text— but there is no ability or incentive to care about each one individually. In other terms, secondary data such as the identity of the source (credibility) or many claims in a single message is shortcut.
Answer:
Customer and Product Margin under Activity-based Costing and Traditional Costing
True Statements:
1. If a customer orders more frequently, but orders the same total number of units over the course of a year, the customer margin under activity based costing will decrease.
2. If a customer orders more frequently, but orders the same total number of units over the course of a year, the product margin under a traditional costing system will be unaffected.
Explanation:
Customer Margin is the difference between the total revenue generated from a customer minus the acquisition and service costs. In the above instance, the customer margin decreases because of the costs of servicing the customer's frequent orders. Customer service costs are usually higher with more frequent orders, when activity-based costing is employed because frequent orders increase the activity level and the associated costs.
Product Margin is the profit margin generated per product. It is the markup on the cost of the product. It shows the difference in amount between the selling price and the manufacturing cost. Frequent orders cannot change the product margin under the traditional costing technique unlike it does with the activity-based costing technique.
