The popularity of the Gutenberg press in Europe made books more accessible and motivated people want to learn how to READ.
This is evident in the fact that Johannes Gutenberg who was widely known as a printer was famous for inventing a means of producing books at a cheaper cost and portable size that is also durable and easy for distribution.
The result of this invention led to an increase in the availability of books and thereby enhance and motivate more people, not just the elites, to have access to books and READ them.
