To me it means: Every choose you make, reflects on what take of person you are. Depending on what decisions you make in life it can either reflect poorly or good on your character. Your character is how other people will see you throughout this world and decided your reputation. Since “life is a matter of choices” like it states, you can choose how people view you through the decisions you make in life.
(sorry i couldn’t make it two paragraphs because I didn’t want to be repetitive but you can elaborate on my interpretation)
Archibold, started using kites to lift anemometers to measure wind speed at various altitudes. Meteorological observatories around the world used kites to lift instruments thousands of feet into the air. This gave a great deal of information about the atmosphere, and vastly improved the weather forecasting of the time.