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Phantasy [73]
3 years ago
14

Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her

travel packages. What is the best way of tracking the success of her promotional strategy?
A. ask a few friends whether they have seen the ad
B. check whether sales go up in the next quarter
C. link the advertisements to online promotions
D. see whether readership of that newspaper increased in the previous month
Business
1 answer:
Scorpion4ik [409]3 years ago
6 0

Answer:

The answer is C. link the advertisements to online promotions.

Explanation:

Now lets take a look at it one by one and see why C is the answer.

As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.

In Option B,  it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.

Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.

Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.

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Olegator [25]
Hey there!

For salespeople, its all about relationships and conversations and relationships with people. If you're good friends with someone from your consuming company, you can expect to make good sales as they are acquaintances and would want to buy things from people who they can trust.

Therefore, if you can develop friendships and trust with people from the company who would buy from you, they might just accidentally or purposely let you in on secrets from their company that would maximize sales- and that's always the goal of a salesperson.

Hope this helps!
7 0
3 years ago
Background material, fact sheets, news releases, and sample photos are commonly found in what important business communication p
ad-work [718]

Answer: Background material, fact sheets, news releases, and sample photos are commonly found in a Press release

Explanation: A press release is an official statement that is sent to members of the media, to provide certain information related to an event or announcement made by the company, usually accompanied by certain material that documents the launch, such as photos and audiovisual material. These releases can save a company time to announce the events and with globalization, these releases can have a much greater reach than before.

8 0
3 years ago
Great Harvest Bakery purchased bread ovens from New Morning Bakery. New Morning Bakery was closing its bakery business and sold
ddd [48]

Answer:

Particulars                                  Amount

Purchase price                         $700,000

Add: Freight cost                     $35,000

Add: Electrical connections    $5,000

Add: Labor costs                      $37,800

Add: Bred dough used            $900

Add: Safety guards                  <u>$1,500</u>

Total cost of Equipment         <u>$780,200</u>

<u></u>

Note: Repairs cost of $5,000 will not be included

5 0
3 years ago
Take Test: Lab 3: Saving for Retirement Quiz Suppose Betty saves $200 each month in her 401(k) account. How much less will her m
g100num [7]

Answer:

$160

Explanation:

her net monthly take home pay will be reduced by $200 x (1 - combined tax rate = $200 x (1 - 20%) = $200 x 0.8 = $160

If instead of contributing to her 401k account, Betty took the money home, she would have to pay $40 in taxes (both state and federal), so the net amount that she receives is reduced by the taxes that she pays.

8 0
3 years ago
Evaluate this statement: "If the yield of two bonds having equal maturity changes the same amount, the price of the lower coupon
AfilCa [17]

Answer:

FALSE

Explanation:

As the lower coupon means there is less amount of cash subject to variation of interest rate.

We must understand that in the end of the life of a bond(maturity), the value should always match the face value thus, the difference in bond market price arise from coupon payment.

If a bonds coupon payment is 40 dollars while another bond coupon payment  is 80 dollars the present value of the second will be more influenced from the interest rate as there are more dollars in the future to discount.

8 0
3 years ago
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