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Phantasy [73]
3 years ago
14

Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her

travel packages. What is the best way of tracking the success of her promotional strategy?
A. ask a few friends whether they have seen the ad
B. check whether sales go up in the next quarter
C. link the advertisements to online promotions
D. see whether readership of that newspaper increased in the previous month
Business
1 answer:
Scorpion4ik [409]3 years ago
6 0

Answer:

The answer is C. link the advertisements to online promotions.

Explanation:

Now lets take a look at it one by one and see why C is the answer.

As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.

In Option B,  it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.

Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.

Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.

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Identify how changes within an organization affect the OM strategy for a company. For​ instance, discuss what impact the followi
Ierofanga [76]

Answer:

a. Maturing of a product

When the product reaches its maturity stage, its sales volume reduces considerably. This would require different marketing strategies like product enhancement, price changing or developing new designs, etc.

b. Technology innovation in the manufacturing process

This will cause many changes in the strategy as technological innovation would reduce manual labor cost. Also, the organization would need skilled employees to deal with the new technology.

- Cost cutting is instituted.

- Product changes decrease.

- Design compromises are instituted.

- Labor Skills decrease

- Optimum capacity may be achieved

- Manufacturing process stabilizes

6 0
3 years ago
A football game between the Thunder and the Sharks is in its closing minutes, with the Thunder ahead by 20 points. The Thunder’s
PolarNik [594]

Answer: increased, trade- offs, marginal thinking, small.

Explanation:

According to the passage, The coach is weighing a slightly<u> increased </u>risk of losing against a slightly decreased risk of injury to the star quarterback. This weighing o<u>f trade-offs </u>is an example of <u>marginal thinking,</u> because the star quarterback was in for most of the game, and the coach's decision concerns <u>small </u>shifts in probabilities with the game nearly over.

6 0
3 years ago
In Charles Dickins' Christmas Carol which grumpy character says 'Bah Humbug'?
Sergio039 [100]
  it's Ebenezer Scrooge
5 0
3 years ago
Read 2 more answers
Blaney Clothing Store had a balance in the Accounts Receivable account of $437,500 at the beginning of the year and a balance of
Alexandra [31]

Answer:

Average Collection Period = 57.03

Explanation:

given data

Accounts Receivable beginning =  $437,500

Accounts Receivable ending =   $500,000

Net credit sales = $3,000,000

to find out

average collection period

solution

we get here first average account receivable that is express as

average account receivable = \frac{437,500+500,000}{2}

average account receivable = $468750

and we consider No of Days in a year is = 365

so Average Collection Period will be

Average Collection Period = \frac{468750}{3000000} × 365

Average Collection Period = 57.03

7 0
3 years ago
There are three clues labeled "daily double" on the game show Jeopardy. If three equally matched contenders play, what is the pr
yulyashka [42]

Answer:

a)  0.0358

b)  0.0395

c)  0.1506

Explanation:

Number of clues "daily doubles" = 3

Determine the probabilities

<u>a) P(single contestant finds all three ) </u>

assuming event A= a returning champion gets the "daily double" in first trial

P(A) = 1/30 , P(~A) = 29/30              

assuming event B = any player picks up "daily double" after the first move

P(B |~A ) = 1/3

hence : P ( B and ~A ) = 29/30 * 1/3 = 29/90

<em>considering second round </em>

P(player chooses both daily doubles ) = 1/3 * 1/3 = 1/9

∴ P(single contestant finds all three )  = 29/90 * 1/9 = 0.0358

<u>B) P ( returning champion gets all three ) </u>

= (1/30 + 29/90 )* 1/9

= 32 / 810 = 0.0395

<u>c) P ( each player selects only one )</u>

P = 32/405 + 29/405

  = 61 / 405 = 0.1506

7 0
2 years ago
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