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Phantasy [73]
3 years ago
14

Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her

travel packages. What is the best way of tracking the success of her promotional strategy?
A. ask a few friends whether they have seen the ad
B. check whether sales go up in the next quarter
C. link the advertisements to online promotions
D. see whether readership of that newspaper increased in the previous month
Business
1 answer:
Scorpion4ik [409]3 years ago
6 0

Answer:

The answer is C. link the advertisements to online promotions.

Explanation:

Now lets take a look at it one by one and see why C is the answer.

As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.

In Option B,  it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.

Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.

Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.

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what type of leadership focuses on alternative methods of conducting organizational change processes.
KATRIN_1 [288]

Answer: Organizational change leader

Explanation:

The organizational change leader is the big hand for controlling the changes in the organization and management.  This involves the change centric leadership. The leader should not look upon the upward organizational hierarchy to seek help instead must take actions and must implement them on others. Empowering the stakeholders. Managing the team discussions and working ethics and credibility.

3 0
3 years ago
For most normal goods the income effect and the substitution effect work in the same direction; so when the price of a good fall
bezimeni [28]

Answer:

The income effect and substitution effect work in opposite directions and income effect is dominant.

Explanation:

In case of a normal good, both the income effect as well as substitution effect work in the same direction. A fall in the price of a product will increase the purchasing power of the consumer so its quantity demanded will increase.  

The consumers will also prefer the cheaper good so the substitution effect will cause the quantity demanded to increase.  

In case of an inferior good, however, income elasticity is negative. The income effect and substitution effect work in opposite directions.  

A price decrease in the case of an inferior good will increase the real income and purchasing power of the consumer. This will cause the quantity demanded of the inferior good to decline as the consumer will prefer a substitute normal good.

8 0
3 years ago
You have $1,500 today in your savings account. How long must you wait for your savings to be worth $4,000 if you are earning 1.1
marta [7]

Answer:

89.66 years

Explanation:

In this question, we use the NPER formula which is shown in the spreadsheet.

The NPER represents the time period.

Given that,

Present value = $1,500

Future value = $4,000

Rate of interest = 1.1%

The formula is shown below:

= NPER(Rate;PMT;-PV;FV;type)

The present value come in negative

So, after solving this, the answer would be 89.66 years

5 0
3 years ago
Younie Corporation has two divisions: the South Division and the West Division. The corporation's net operating income is $96,10
Vesna [10]

Answer:

Explanation:

Total  operating divisional margin = 167100 + 40400

= 207500  

Let total common fixed expense be x

207500 - x = 96100 ( given )

x =207500 - 96100

= 111400

common fixed expense not traceable to the individual divisions = 111400

4 0
3 years ago
Read the paragraph below then answer the question. one of your friends who works at a local public tv station knows that you wis
patriot [66]
I think its Complementary
Hope i helped.
6 0
4 years ago
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