The management of GameGuys, Inc. designed a strategy that unifies advertising, personal selling, public relations, and sales promotion activities, creating a consistent message. This effort to promote a positive brand image represents an integrated marketing communication program.
<h3 /><h3>What is integrated marketing communication?</h3>
They correspond to strategies used in organizations to promote a brand, a product or a relevant message through integrated communications, which are conveyed in different communication channels, to attract a greater number of potential consumers. Some media used are:
- Social networks
- TV
- Radio
- Newspapers
The objective then of the integrated marketing communication is to generate a reinforcement of a communication that will increase the value of the brand and the perception of the target public.
Therefore, IMC generates a unified strategy through marketing processes, such as identifying the best public relations strategy and audience analysis to identify the best marketing communication, generating positioning for a company.
Find out more about integrated marketing communication here:
brainly.com/question/9696745
#SPJ1
Answer:
<u>In this question we are talking about the steps involved in communication planning:</u>
- Identify the problem /the purpose of your communication
- Identifying the target audience
- Design or plan the ways you want to communicate your message
- Evaluate the resources you have
- Plan for emergencies
- Develop strategies on how to spread the message or information you want to communicate
- Action planning
- Plan evaluation
<span>A possible reason that a company would sell stock is to help expand their business, hire more people and develop new technology. Businesses will sell stock so that they can accumulate more cash on hand to have for funding other projects within the company. Having more cash on hand allows for more options to grow at a quicker rate. </span>
