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3 years ago

15

______ are special incentives or excitement-building programs that encourage consumers to purchase a particular product, often u

sed in conjunction with advertising or personal selling programs.
a) Direct Marketing
b) Sales Promotions
c) Personal Selling
d) Public Relations

1 answer:

Anastaziya [24]3 years ago

4 0

Answer:

I think it is d if not then d haha

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Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help

kipiarov [429]

Scenario 7-5) Solutions Group managers suggest that clients consider doing a resonance test when designing advertising, because this will help understand target consumers regarding their

a.recognition of the brand.

b.potential purchase of the brand.

c.emotional connection to the brand.

d.attitude changes about the brand

Answer:

Option C is correct

Explanation:

This is used for measuring product experience of consumers on a particular brand. It tests products concept for emotional and functional design attributes such as consumer needs, believability(trust) and differentiation in level of product experience by customers.

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3 years ago

Which of the following statements about the importance of each competitive factors (but especially such highly influential facto

Luda [366]

Question Completion:

O Tiny cross-company differences on a highly influential competitive factor (like selling prices, or S/Q ratings or models/styles) nearly always have a bigger impact on company sales/market shares in a region than do large company-to-company differences on less influential competitive factors.

O While it is true that some competitive factors affect the brand choices of buyers more than others, what matters most in determining sales and market shares is competitive effort and the regional average on each competitive factor

O How much differences in the number of models/styles that companies have in their product lines matter in determining each company's unit sales/market share in a region is not a fixed amount but rather is an amount that varies from *big (when model/style differences are also "big") to "small

O In the rare instance that all companies in a region should happen to offer buyers the very same number of differences are "small") to "zero" (when the models/styles offered by rivals are identical). models/styles, then models/styles become a total competitive non-factor and have zero impact on buyer appeal for one brand versus another-in such cases, 100% of the regional sales and market share differences among company rivals stem directly from differences on the other 12 competitive factors.

O Big company-to-company differences in the number of models/styles offered to buyers in a region weigh heavily in accounting for company-to-company differences in branded pairs sold and market share in all four geographic regions.

Answer:

The statements about the importance of each competitive factors (but especially such highly influential factors as selling prices, S/Q ratings, and number of models/styles offered) in determining company sales volumes and market shares in a particular geographic region which is false is:

O Tiny cross-company differences on a highly influential competitive factor (like selling prices, or S/Q ratings or models/styles) nearly always have a bigger impact on company sales/market shares in a region than do large company-to-company differences on less influential competitive factors.

Explanation:

This implies that the following factors drive company sales volumes and market shares in a particular geographic region: competitive effort, differences in the number of models/styles that companies have in their product lines, big company-to-company differences in the number of models/styles offered to buyers in a region, among the other 12 competitive factors.

4 0

3 years ago

Two types of deposit accounts are

andre [41]

Answer:

checking and saving

Explanation:

when you opening a new bank account. the bank will ask you want to open a checking and saving account or both

4 0

3 years ago

Is a measure of the extent to which a system achieves its goals

Norma-Jean [14]

Yeah that’s what it means

4 0

3 years ago

Owner made no investments in the business, and no dividends were paid during the year. Owner made no investments in the business

lyudmila [28]

Answer:

A corporation had the following assets and liabilities at the beginning and end of this year.

Assets Liabilities

Beginning of the year $ 76,500 $ 32,796

End of the year 132,000 53,460

Details a b c d

1 Beginning of the year Equity 43,704 43,704 43,704 43,704

2 Owner's investment (+) - - 45,000 35,000

3 Dividends (-) - 10,200 - 10,200

4 Net income / loss (+) 34836 45,036 -10164 10,036

5 End of the year Equity 78540 78540 78540 78540

Explanation:

Equity = Assets - Liability

Beginning of the year = 76500 - 32796 = $43,704

End of the year = 132000 - 53460 = 78540

Net income = End of year equity - (Beginning of the year Equity + Owner's Investment - Dividends)

a) Net income = 5 - (1 + 2 - 3)

= 78540 - (43704 + 0 - 0)

= 34,836

b) Dividend of 850 per month = 850 * 12 = 10,200

Net income = 5 - (1 + 2 - 3)

= 78540 - (43704 + 0 - 10200)

= 45,036

c) Net Income = 5 - (1 + 2 - 3)

= 78540 - (43704 + 45000 - 0)

= -10,164

d) Dividend of 850 per month = 850 * 12 = 10,200

Net Income = 5 - (1 + 2 - 3)

= 78540 - (43704 + 35000 - 10200)

= 10,036

Owner's investment increases equity

Dividends reduce equity

Net Income increases equity

6 0

3 years ago