Merging and milking brands are examples of creating brand extensions.
Brand extension refers to the process in which a firm markets a new product by using its established brand names. It is a way to take advantage of the company’s already established brand equity to increase the market and reach of the new product.
The assumption is that consumer loyalty, familiarity, brand popularity and reputation of the producer will ensure that the product is readily integrated into the market. Product extension can further help in expanding the reach of the product to new markets and consumer base, and increase overall profit margins as a result.
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Answer:
The recognition of this event will:
not affect total assets, will decrease net income, and will decrease cash flow.
Explanation:
a) Data and Analysis:
Balance Sheet Effect:
Raw materials inventory (Assets) +$48,000
Cash (Assets) -$48,000
Net effect = $0
Income Statement Effect:
Purchase of raw materials (Cost of production) +$48,000
Net income will decrease by cost of $48,000
Statement of Cash Flows (Operating Activities)
Purchase of raw materials (Cash outflow) -$48,000
The answer is copyright laws. It is because the copyright laws is where a creator is somewhat protected his or her properties such as works, articles, artworks and people who used his or her works without his or her permission will be held liable.
Answer:
Step 1: Identify contract(s) with customer
Correct Match: Customer agrees to purchase one computer plus two years of data services for an agreed upon price.
Step 2: identify performance obligation(s) in the contract
Correct Match: Customer will receive the computer immediately and will benefit from two years of data services for the tablet.
Step 3: Determine transaction price
Correct Match: The total price for the computer and two years of services is $800.
Step 4: Allocate transaction price to performance obligation(s)
Correct Match: The standalone selling price of the computer is $500 and of the two-year service contract is $300.
Step 5: Recognize revenue when (or as) each performance obligation is satisfied through a transfer of control
Correct Match: Customer takes possession of the computer and benefits from the data service over two years.
